Design for visual communication
For me, visual design is a process aimed at giving meaning to information and making it understandable and accessible. My vision of the work of a designer is one of a mediator who, through an in-depth period of research, creates visual systems that are able to translate information into visual language.
I am involved in the design of visual identity systems, creative direction, graphic design and illustration – with a focus on communication for the arts and culture industry.
Identity systems are like ecosystems in which the logo is just one of the many elements involved in the construction of a new lexicon. I collaborate with artists, musicians, exhibition spaces, institutions and arts and culture events. Ida Studio, the studio I manage, has won important national and European awards.